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Week 49.

The Power of Nostalgia

A Donut by Timothy on 13 December

I make no secret that I am a dork. Thanks to the power of eBay, I’ve even managed to attain some collectibles from my childhood. Something has to be said about the power of nostalgia. It can stir up a multitude of emotions and, as seen, people are willing to cough up big bucks to recapture those feelings. I think it would be easy for us to get caught up in pure aesthetics. We might focus all our attention on innovation or, “the next big thing”. Do not underestimate the emotional response. Nostalgia even has the uncanny ability to alter a person’s perception. Okay, let me try and explain myself here… Say you watched a particular cartoon as a kid after school. The show could be complete rubbish to you as an adult, but coincidentally seeing it again will transport you back to the time you skipped home from school and kicked back on the couch. I think we need to keep this in mind when we are tackling a creative endeavour. You could easily attract hordes of people with a simple design that sparks a memory. Perhaps we should approach design like a fashion trends, taking something old and reshaping it to fit our current needs.

This week's donut?

If you can make someone smile, you know that you’re onto a winner. We’re all just big kids at heart; use that knowledge as a secret weapon!

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