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Week 47.

Responsible Advertising

A Donut by Timothy on 29 November

Even in the lowest socio-economic areas of the Philippines, you will be bombarded with advertisements. Big corporations such as Coca-Cola and Pepsi have their logos plastered in huge letters above even the most humble of home owned businesses. I’m not going to go into a huge rant about corporate greed, or anything like that. However, I just can’t help but feel that if advertisements are going to be so visible, particularly in developing areas, why can’t they carry a responsible secondary call to action? For instance, would it really distract from the message, ‘buy my soda’ if ‘protect our environment, recycle this packaging’ was placed somewhere on the same advertisement. I don’t just mean in little writing and I’m not suggesting it be equal than or greater than the product or service itself but surely something a little more visible than a footnote. We often discuss with students the importance of environmental responsibility and at times think it becomes more of an after thought because, for the most part, comparatively, Australia doesn’t share the same level of waste and pollution problems faced elsewhere in the world. Perhaps I’m being idealistic here, but I think if we are more conscious of it, globally and not just in our backyard we can start to make more drastic levels of improvement. If we are in a position as the designer to sway the materials used in the manufacture, then I think that’s something that should be at the forefront of our minds.

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We can't expect to change the world overnight, but small considerations everyday go a long way!

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