I’ve been working on new business cards for the team at Humaan for probably the past year and a half now. It’s not that we’ve been particularly slow to work on the card, rather we have explored and experimented with concepts and haven’t been totally happy with anything until very recently.
Now, we have a concept that we’re really sold on and it’s just a matter of figuring out a way to make it work. Our main issue is in how to produce the business card. With some super fine detail, do we die cut or laser cut? Is there a cutting method we’re not aware of? Part of our concept involves creating a business card sleeve; how do we design and construct it so that it sits flat like we need it to?
I thought I had figured out all of the above until this week when I received the prototype for our concept. Nothing worked. Zilch. Zero. Zip. I was disheartened and quite frustrated. With a concept we were all so keen on, it was a shame to think that the only thing preventing us from following through to a final product was the limitations of technology and machinery.
I was so close to throwing the entire concept out of the window. No matter which way I looked at it, it seemed I had exhausted all possible solutions. Then, after a little break, a small walk around the block and a few little scribbles, a new solution that I hadn’t even considered before popped into my head. This new way of tackling the production involved resetting the way I thought about the practical construction of the sleeve in particular; it involved me thinking beyond the limitations enforced by traditional, straight forward methods; and it involved me remixing a few techniques to make a new one. We’re yet to receive the new prototype but everyone—including the printer and finishers—seem confident that what we are after can be achieved.
This post isn’t about whether we can make this business card work or not but rather it’s about me putting lessons I’ve learnt over the course of this year into practice. A couple of weeks ago I spoke about patience and how it forces you to move beyond your comfortable bounds of creativity. This is that in action.
There is a solution to every problem; it's just about finding it. Sometimes it will take you a short time and other times, it will take you more time than you would like. Either way, continue with patience (within your limitations - budget, time etc.) and you'll eventually find what you are looking for. Patience, as I've mentioned before, allows you to persevere past what you already know. Being aware of this will allow you to consciously make the decision to keep pushing forward.