If I had a dollar for every time I tried to write an introduction for this project… I’d be rich. So I’m not even going to try… Did you guys read about Natalia Kills killing her career this week? No? Okay then, back to the design…
I wanted to make something ‘commercial’ – because, well, that’s where I’m assuming most of the work is going to come from. Hollywood A-listers or Heidi Klum-esque supermodels not hitting you up on Twitter to create their online portfolios? How unusual. Therein laid my intrigue. If I couldn’t rely on the sex appeal of good-looking people (okay, sounding a tad shallow, I should say or the idolisation of a prominent public figure or role model) then what exactly was going to be my selling point?
I took the vein of a food franchise (Boost, Ugolicious, Tutti Fruitti) and create a fictitious brand of my own. Being Filipino (or Pinoy) on my mother’s side, I’ve grown up around a dessert called Halo-Halo. Put simply, imagine throwing a million different ingredients over crushed ice and drizzling condensed milk over the top. et viola! I think of myself as a bit Halo-Halo-ish, a bit of this, a bit of that, not strong in any one particular flavour (read; a bit confused mess).
Anyway, what I ended up with was something GREEN and wanted to play up that watery-ice and tropical style throughout. This is definitely a lot ‘airier’ than any of my previous efforts. You can see the last/first attempt at a food-related website here. I’ve been sharing some of these mockups on dribbble, it’s definitely a web designer’s world – the views are at least triple on any illustration I’ve done. As usual, feel free to share your tips, hints or constructive feedback!
Is white space so bad? For someone who is quite claustrophobic, I'm surprised I'm only getting better at it now. Give your work some room to BREEEAAATTHHEEE.