Another day, another new way of looking at things. These little considerations may seem uninteresting for those who have made them habits. For those starting out, it might be interesting to see how they start out as learnt ideas and develop into second nature, down the track.
One thing I’ve become much more aware of is file sizes. I’m not aiming to be critical of the course I studied, I was aware of the limitations it would entail but one thing that certainly was not stressed enough was the need to monitor file sizes. I was not even aware of the ‘save for web’ option until earlier this year. Newcomers, don’t accept long wait times, fiddling your thumbs while files upload. A while back, I almost gave up on downloading the newsletter from my workplace’s website. I clicked the link… and nothing happened! Little did I know the 40+MB file was downloading in the background. If you’re already in the business, I know this is going to sound blatantly obvious for you, but obviously for the people creating the newsletter it was not even a consideration. If they we’re ever wondering why people did not read the notices, it should become a little clearer now. I wonder, in the business of print, if it is of the same importance – surely the higher quality the image, the clearer the print?
I’ve heard a couple of different perspectives on this. One camp thinks that when you create a logo you create something that is meant to stand the test of time, something that won’t be touched, modified or updated. The other camp sees the logo as just one reincarnation. As time rolls on, business and trends evolve; so should the logo. For me personally, I’m all for change. I think you can still capture the essence of the original logo, remain recognisable AND stand out as an establishment that keeps on the pulse of modern trends. I don’t think you can ever say there is a right or wrong way to do anything – it comes down to those responsible for the brief and the person behind the design. …Now that I think about it, I was responsible for a re-imagining of a logo so I guess that cements my perspective on this – I did however feel sad for whomever created the original because I didn’t like the idea that their creativity will be brushed aside and potentially lost.
It’s like whacking on a pair of hipster glasses, a glorious moustache and a trendy bow tie – stale and dusty no more; the youngsters think you’re cool enough to hang out with again. (I am being facetious, don’t take this too seriously)
Documenting the "little things" takes away the anxiety for those starting out. You're not meant to be able to compete with those with years of knowledge and experience under their belts. Just enjoy the roller coaster as it begins to pick up pace.