I need to preface this post by saying I don’t guarantee it to make sense. I had a conversation with someone who was considering employing a designer in an area you would not find usually find one. The following is a collection of thoughts, which sprung from that talk. You can’t judge a book by its cover, right? Now I’m not advocating superficiality, but for an industry that aims to deliver an aesthetic polish, this old proverb is not applicable. As industries become more reliant on portraying a confident and striking image, in house designers are being asked to work in fields you would not find them in a decade ago.
We are so much more about the visuals today than ever before. It is increasingly impossible to go through an entire day without coming across a screen. Even in the realm of print, basic documents are crisper, glossier and artistic than ever. Young design students are envisioning the hustle and bustle of an agency for their first job, but is this guaranteed reality? Once upon a time, the means of creating an eye-catching product was limited. Today, it is inexcusable for a company to not invest in identity – and anyone who is not willing to see style, as equal to substance is sure to be overlooked in these highly competitive markets.
My background is in education and I could be rich if I received a dollar for every ill copied work sheet I’ve come across. Now, a perfectly aligned and coloured version of a worksheet is not important to everyone, making it difficult to argue its importance. Is the overwhelming bombardment of tiny font, packed into lengthy paragraphs of varying ink tones a hindrance in the learning process? I would think yes, but I haven’t looked into the science behind it…
Will we be seeing in-house designers in schools? What other unlikely locations will we be finding an individual responsible for casting an eye for composition over materials? When studying, you don’t really hear about the possibility that the role of designer will be coupled as a dual responsibility with another profession. It could be simple for someone without a background in design to be trained in the use of Adobe Suite, that’s been proven. Will his or her work compare to someone who trains first and foremost in design?
To be healthy and happy, in my humble opinion, a little variety is key. What diverse roles are still being created for those who love to design? Time will tell. </ramble>
We remind students that in a few years time they will be filling positions which haven't been created yet. Is there room in our technological age to mould and create positions for ourselves?